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FOR IMMEDIATE RELEASE
Metropolitan Tucson Convention & Visitors Bureau
100 S. Church Avenue Kimberly Schmitz
Tucson, Arizona 85701 Director of Communications & Public Relations
800.638.8350 520.770.2143
October 28, 2009
Rick Vaughan Earns Certified Destination Management Executive Designation
TUCSON, Ariz. (October 28, 2009). The Metropolitan Tucson Convention & Visitors Bureau (MTCVB) is proud to announce that Sr. Vice President of Sales & Marketing, Rick Vaughan has earned the designation of Certified Destination Management Executive (CDME) from Destination Marketing Association International (DMAI). Vaughan has contributed to the tourism industry professionally for 35 years. He's served as the Sr. VP of Sales & Marketing at the Tucson CVB for ten years and previously held sales and marketing positions within the Marriott, Sheraton and Westin organizations.
The CDME certification is recognized as the highest educational achievement by the destination marketing industry. It is earned by completing rigorous coursework required by the DMAI and Purdue University administered program over several years. The focus of the program is the implementation of strategy, vision and leadership to successfully promote a destination and support tourism industry.
For more about DMAI, please visit http://www.destinationmarketing.org/.
The Metropolitan Tucson Convention & Visitors Bureau is an independent, nonprofit organization dedicated to promoting the Tucson area as a convention, group tour, visitor and film production destination. It is financially supported by the City of Tucson, Pima County, the Town of Oro Valley and nearly 800 business members.
Visit the MTCVB website at www.visitTucson.org or call 1.800.638.8350 for further information.
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