Tucson Ambassadors Program

Expanding Tourism from the Front Line

The Tucson Ambassadors Program (TAP) promotes tourism by inspiring front-line hospitality employees and volunteers to make every Tucson visit a positive experience. And when hospitality workers provide quality service, our visitors are more likely to have a fun, enjoyable stay. Then they are more likely to tell their friends and return for future visits. Everyone benefits: the visitor, the hospitality industry, the local economy and most importantly, the front-line worker.

TAP teaches front-line employees how to interact with visitors and explains their role in increasing tourism. TAP helps workers increase their knowledge of the region, provides answers to common visitors' questions, and gives them a chance to meet one another and learn from each others' experiences.

What separates the Tucson Ambassadors Program from other training programs is that it is a certification-not just training. As an accredited provider, the MTCVB presents the official Certified Tourism Ambassador^TM (CTA) designation on behalf of the Tourism Ambassador Institute^TM, the national oversight body for the certification program. To become a CTA, a participant must complete pre-class reading, exercises, a half-day class, and pass an open book examination. Employees and volunteers who complete the program receive the CTA designation and pin that can be worn on their lapels to denote the Ambassador's commitment to their profession (for example, Jim Smith, CTA).

Promote Tucson and advance your career with the Tucson Ambassadors Program. Click here for the schedule of upcoming classes.

For more information, call (520)624-1817 ext. 148. You may also view and print our brochure and application (see next column), or go to www.CTANetwork.com and click on Application Form to enroll online. Your completed application and payment guarantees your reservation.

Read the Arizona Daily Star article >>

TAP Class Schedule

Please view the 2008 class schedule for more information on upcoming classes.

Not a Hospitality Worker?

You can help promote Tucson too. Find out about Tucson's Share Your Passion program.                                
>>More Info

TAP Program Curriculum

View and print brochure and application:
2008 application

Includes four modules:
1: The Power of Travel and Tourism
2: Discovering Tucson
3: Knowing, Finding, Using Resources
4: Enhancing the Visitor Experience

The curriculum is delivered through reading assignments and in-class participation (one, half-day session). An annual renewal process of certification is also necessary to maintain your certification.

Program Requirements

The following recaps the requirements to earn the CTA designation:
- Complete required reading
- Attend half-day class
- Complete learning assignments
- Complete open-book examination

Cost

There is a one-time application fee (non-refundable/non-transferable) of $25 per person and an annual renewal fee of $15 per person.

Disclaimer

No walk-ins. Substitute allowed up to seven days prior to class.