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The Visit Tucson staff is passionate about working with our business partners and tourism supporters to promote Tucson & Southern Arizona, and we encourage your participation in our programs. To help you make the most of your partnership, here is an overview of department responsibilities with contact information for staff.

Administration Office:

115 N. Church Avenue, Suite 200, Tucson, AZ 85701 (as of January 15, 2019)

Front Desk Phone: 520-624-1817

Toll-Free Phone: 1-800-638-8350

Fax: 520-884-7804

Tucson Visitor Center: 

811 N. Euclid Ave., Tucson, AZ 85719

Located on the northwest corner of Euclid Ave. and University Blvd.

Toll-free phone: 1-800-638-8350

Hours: Mon.-Fri. 9 a.m.-5 p.m. Closed on these holidays:

  • New Year's Day
  • Martin Luther King, Jr. Day
  • Easter Sunday
  • Memorial Day
  • Independence Day
  • Labor Day
  • Thanksgiving
  • Christmas Day

If you need further assistance, please contact the appropriate member of our staff below or fill out and submit the Contact Form.

Brent DeRaad, President & CEO

Visit Tucson Departments:


Brent DeRaad, President & CEO

Roni Thomas, Chief Financial Officer


Mexico Marketing department conducts marketing programs, including Vamos a Tucson, to position Tucson and Southern Arizona as the destination of choice for Mexican visitors. 

J. Felipe Garcia, Executive Vice President

Marisol Vindiola, Mexico Initiatives Director

Liz Silva, Medical Tourism Coordinator


Marketing department develops and executes promotional and advertising campaigns designed to increase awareness of and travel to Tucson and Southern Arizona.

Lee McLaughlin, Marketing Senior Director 

Judith Romo, Graphic Designer

Rusty Boulet-Stephenson, Graphic Designer

Julie Pulliam, Production Coordinator

Hope Smyth, IT Manager

Ed Farias, Network Administrator


PR/Communications department manages media relations and social media and creates awareness of Tucson and Southern Arizona among travel media, working with travel journalists. Communications oversees production of Tucson Official Travel Guide and other materials. 

Mary Rittmann, PR & Communications Senior Director

Dan Gibson, Director of Communications

Debbie Melcher, Content Marketing Manager

Liz Felix, Content Marketing Manager

Cindy Aguilar, PR & Communications Manager

James Jefferies, Content Coordinator


Convention Sales and Services promote the Tucson area as a premier destination for group meetings, conventions, and events. Sales staff generate leads from customers within North America. After a meeting site has been chosen, Convention Services staff connects convention and meeting planners with local providers of services. Tucson Sports promotes Tucson, Oro Valley and Southern Arizona for amateur sports events and sports-related meetings.

Graeme Hughes, Sales Vice President

Sales & Services

Jane Roxbury, Convention Services Director

Mary Meade, Sales Associate Director

RoxAnne Erickson, National Sales Manager

Joy Johnson, National Sales Manager

Brooke Sauer, National Sales Manager

Pamela Traficanti, National Sales Manager

Julie Braunstein, CRM Administrator

Bernice Villa, CRM Assistant 

Maria Ramirez, CRM Assistant


Luchie Javelosa, Sports Sales Manager 


Tourism/Travel Trade department works with tour operators, travel wholesalers, travel agents, group tour companies, and airlines in domestic and international markets.

Jackie Ludwig, Tourism Director

Jalyssa Gasmen, Tourism Sales Manager

Isela Cano, Administrative Assistant


Partnership department staff create customized partnerships for local businesses based on unique marketing opportunities and partner-only benefits. Staff provides tourism-related monthly lunches, educational sessions, networking events, and quarterly orientations.

Vanessa Bechtol, Community Partnerships Senior Director 


Nick Pazzi, Partner Relations Manager

Natalie Bedolla, Partner Marketing Manager

Mary Lou Robinson, Partner Relations & Services Manager

Visitor Services

The Tucson Visitor Center is staffed by one full-time, five part-time employees and nearly 30 volunteers. Promoting Visit Tucson Partners is the top priority when assisting visitors with suggestions for accommodations, attractions, dining, shopping, and tours.

Socorro Carrizosa, Visitor Center Supervisor

Ruth Allard, Visitor Information Specialist

Elva Carbajal, Visitor Information Specialist

Kim Lauber, Visitor Information Specialist


Visit Tucson's Tucson Film Office markets the area to motion picture/television and commercial advertising production companies as a location for filming and photo projects.

Shelli Hall, Director

Peter Catalanotte, Project Manager

Talk to Tucson! 

If you have a general question for our team or you're not sure who to contact above, please fill out and submit the form below. The right person will contact you soon. 

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