Contact: Mike Pigford at 480-516-8848 Email:
Arizona’s premier wine growing region, Willcox Wine Country continues to promote the region with two new events and our upcoming fall festival. The new events will be utilizing a digital application developed by Atlanta, GA based WebDecoder.
Our two new events are the Veraison Poker Run July 24th and 25th and our Harvest Wineopoly September 25th and 26th .
In viticulture, veraison is the onset of the ripening of the grapes. It is a special time in the vineyards. The official definition of veraison is "change of color of the grape berries". Veraison represents the transition from berry growth to berry ripening, and many changes in berry development occur at veraison.
Guests will visit our vineyards, wineries and tasting rooms to collect cards. While at the vineyards, they will have a chance to tour the vineyards and learn more about the grape growing process. The best hands win prizes!
Our second new event the Harvest Wineopoly. It is our take on a classic game. Harvest starts in August and can go through October. It is the one time a year when wines are produced. Guests will visit our vineyards, wineries and tasting rooms to Wineopoly pieces. At the vineyards, they can learn about the harvest process and taste grapes straight from the vines. The winners will be determined by the value of the pieces they collect.
We are excited to announce our fall festival dates October 16th and 17th. This is the 14th year Willcox has hosted a wine festival. We will have 14 wineries, food trucks and over 25 craft and artisan vendors. Live music will include local talent and bands from Tucson and Phoenix. For more information and to purchase tickets visit
About the Willcox Wine Country
The Cochise Graham Wine Council, Inc. dba Willcox Wine Country, is a region and association of Arizona Farm Wineries and Vineyards located in Cochise and Graham counties in far southeastern Arizona. The Willcox area leads Arizona wine grape production by growing 74% of the state’s wine grapes and is the source of the most highly rated Arizona wines by Wine Spectator, San Francisco Chronicle, and the Arizona Republic. The area includes the Willcox AVA (American Viticultural Area), making it federally recognized as a unique and distinctive wine growing region in the United States. Willcox Wine Country features 10 tasting rooms, tours, locally grown and produced wines and the semi-annual Willcox Wine Country Festival (held in May and October), which has been rated by Fodor's Travel as one of the top-ten wine festivals in North America. For more information visit
About Webdecoder
WebDecoder® provides unique and innovative interactive solutions to all types of businesses which allow them to engage with their customers across multiple advertising mediums. WebDecoder specializes in programs that promote and enhance brand awareness, optimize interactivity and customer engagement, and drive traffic to websites, retail stores and departments, trade show booths, restaurants, kiosks, and a variety of sporting venues and specialty events. For more information visit
About the City of Willcox
At the Center of the Willcox Wine Country region, the City of Willcox is the historic, cultural, and economic hub of far southeastern Arizona. Established as a Railroad terminal in 1880, Willcox became a small rural community supporting local Farms, Orchards, Vineyards and Ranches in a vast region of high-altitude basins and mountain ranges. Willcox is the hospitality gateway to Willcox Wine Country, the Chiricahua National Monument, Ft Bowie National Historic Site, and the Coronado National Forest. For more information
About the Cochise County Tourism and Economic Council
The Council is an inter-governmental association of Cochise County and partner communities, including Willcox. Funds received from each entity are cooperatively invested in marketing efforts to promote Cochise County as a destination for tourists and economic investment. The communities are bound by geography and a common vision to enhance the regional economy. The Council and shares its passion for the region with potential visitors, businesses and residents. For more information visit