TUCSON, Ariz. (June 7, 2024) – Loews Ventana Canyon Resort announces the highly anticipated third iteration of its Summerfest programming, complete with an exclusive celebration with  TODAY’s Read with Jenna, the launch of “Local by Loews Hotels,” a new brand-wide, locally-minded hallmark program, and a continuation of the recently unveiled “Free Spirited by Loews Hotels.”


Loews Ventana Canyon x Read with Jenna Summer(fest) Reading List  

Loews Ventana Canyon is delighted to announce an exclusive summer celebration with TODAY’s Read with Jenna, Jenna Bush Hager's esteemed book club. Embracing the leisure of indulging in literary escapes while on vacation, guests will have access to a handpicked Summer(fest) Reading List curated by Jenna herself.


As part of this celebration, guests will enjoy the convenience of purchasing books through Shop TODAY, providing the flexibility to stock up in advance or acquire ebooks and audiobooks during their stay. This initiative, which will include additional touch points, including curated kids’ reading lists and access to Jenna’s summer travel picks, aims to encourage exploration both within and beyond resort walls.


Introducing Local by Loews Hotels

To further amplify the “welcoming you like family” brand ethos, Loews Ventana Canyon is proud to launch Local by Loews Hotels, a new brand program designed to allow resort guests to indulge in authentic Tucson experiences without ever leaving the resort. Through exclusive partnerships, pop-ups, and experiences with local businesses, the new brand program aims to highlight the best of the local community year-round.


At Loews Ventana Canyon, Local by Loews Hotels partners and programming includes:


  • Stargazing with Mt. Lemmon SkyCenter

As the birthplace of the dark sky movement and home to the International Dark-Sky Association, Tucson is one of the best places in the world to view the starry night sky. Through this experience, guests can discover a kaleidoscope of stars, planets and galaxies during their stay with an out-of-this-world experience led by the University of Arizona's renowned Mt. Lemmon SkyCenter.


  • Window Walk Educational Nature Trail

Guests staying at the resort can learn about the unique animals and plants that call the Sonoran Desert home. A stroll along the scenic half-mile educational nature trail unveils a hummingbird, butterfly and tortoise exhibit, 80-foot natural waterfall, as well as detailed signs highlighting more than 200 plants and animals that are native to Southern Arizona’s environment. The uniquely locally experience was created in partnership with the Tucson Botanical Gardens and the Arizona-Sonora Desert Museum in Tucson.

Free Spirited by Loews Hotels

Continuing with the recently launched Free Spirited by Loews Hotels program, which offers craft libations focusing on locally sourced ingredients and unique flavor combinations sans-booze, Summerfest will spotlight these refreshing sips, ideal for cooling off from the Arizona heat. With a variety of low-ABV and no-ABV options, guests can enjoy mindful mixology including the zero-proof Sonoran Sipper, made with Lyre’s agave blanco, lime juice, citrus agave cordial and prickly pear syrup, or the low-ABV Cascade Spritz, made with Lyre’s Italian syrup, lemon juice, citrus agave cordial, Prosecco and club soda.


Celebrate Summerfest at Loews Ventana Canyon now through Labor Day. For more information, or to book your summer staycation, please visit www.loewshotels.com/ventana.