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Tucson Tourism Ambassador Program Returns

Visit Tucson has resumed offering Tucson Tourism Ambassador certification, part of the nationally accredited Certified Tourism Ambassador™ (CTA) program.

Tucson’s CTA program is a multi-faceted certification that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.

A CTA is anyone who wants to represent Tucson in the best way possible. CTA's are front-line hospitality workers, volunteers, general managers, small business owners, public officials, college students, and police officers - just to name a few. If you have contact with visitors to our community or would just like to increase your knowledge about our area - this certification is for you.

A participant in Visit Tucson’s August training field test said, “Everyone who works at a hotel or restaurant, or is in the service industry should take this course.”

Visit Tucson will be offering monthly courses starting in September 2019. The course consists of pre-class reading and exercises and a half-day training, followed by an open book exam. The registration fee is $45. The current class schedule is: Thursday September 26, 2019, Thursday October 24, 2019, Wednesday November 13, 2019, Tuesday December 3, 2019, Tuesday January 14, 2020, Thursday February 27, 2020. The half-day certification courses will be held at the Visit Tucson offices at 115 N. Church Ave. To register for an upcoming class, go to


The Tourism Ambassador Institute® licenses and accredits local TAI Accredited Providers, often destination marketing organizations (DMO) such as convention and visitors’ bureaus, to offer the Certified Tourism AmbassadorTM (CTA) program at the local level. 

The institute, founded by Mickey Schaefer, FASAE, CAE, CTA, president of Mickey Schaefer & Associates LLC, customizes the CTA program for each destination through research and collaboration with the TAI Accredited Provider and local stakeholders. 

Since the CTA program's inception in 2006, over 50,000 individuals have been certified. Currently, more than 17,000 CTAs enhance the visitor experience in retail and restaurant businesses, lodging, government, community service, hospitals and other settings.

For more information on Tucson’s CTA program, contact Meredith Lipscomb