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Group Themes & Incentive Ideas

Tucson is the perfect place to plan activities centering around the Old West, Southwest, and regional cultural themes. There are many activities that your group can experience only in Tucson. Here are just a few ideas to get you started. Visit Tucson's extensive roster of partners can help you implement many of them. Book a day trip or plan a half-day itinerary.

Cowboy Day

Cattle drive, trail ride, breakfast cookout in the desert, hayrides, steak cookout, cowboy music, sing-along, electronic quick draw, roping demonstrations, participatory rodeo, casino night, can-can dancers, cantina show.

Tucson Dine-A-Round

From appetizers to dessert at Tucson's finest. Sample regional cuisine and native cooking techniques.

University of Arizona

Theatrical performances, Museum of Art, and others.  Outdoor receptions. Post-performance buffet at host hotel.

Culinary Adventure

Sonoran Cuisine in the heart of South Tucson! One the "must-dos" when visiting Tucson is experience its Sonoran influenced cuisine.

Music Under the Stars

Wine and cheese, box dinner, music by the Tucson Pops Orchestra or string ensemble.

Wagon Train

Teepees and wagons surrounding the area.  Steak dinner, frybread, cowboy music, marching Buffalo Soldiers.  Personalized and custom-fit cowboy hats.


Restaurants featuring jazz, Frank Sinatra night, Mariachi music or Country Western dancing. Try Tucson's hilarious melodrama theater.


"Astronomy Capital of the World" - visit the observatories or hold a stargazers party with telescopes.


Old West shoot-outs featuring your VIPs, or a motor-coach hold-up.


Event in an outdoor plaza or indoor center - historic and contemporary. Southwest gifts and apparel shopping.

Day of Adventure

Jeep rides and narrative nature walks. Horseback riding, hiking, biking, tennis, golf. Southwestern/historical fashion show.


Enjoy a real one (seasonal) or put on a participatory rodeo with calf calling, goat herding, pig ribbon tying, wagon pulls.


Visit "The Town Too Tough To Die." Follow the footsteps of celebrated old Westerners such as Wyatt Earp and Doc Holliday to the OK Corral, Bird Cage Theatre, the Crystal Palace, and Boothill Cemetery.

Hot Air Ballooning

Fly up, up, and away and enjoy a spectacular view of the mountains and desert floor. Champagne breakfast can be included. Usually October - June.


Tucson is one of only a few cities in the United States that has its own ballet, theater, opera, and symphony (seasonal).

Dining in the Desert

Enjoy the sunset along with your choice of Western, Mexican, Southwestern, or elegant black-tie affair.

Cactus & More

Stroll through botanical gardens, parks, cactus greenhouses, and our world-famous Arizona-Sonora Desert Museum, or take a ground tram from the desert floor to over 4,000 feet into the Santa Catalina Mountains.

Historic Downtown 

Enjoy a tour of the real "Old Pueblo," guided or self-guided.

Wine Tasting

Surprised? Southern Arizona is a wine-growing region where you can enjoy tours and tastings at working vineyards.

Native American Culture & History

Tour excellent museums focusing on the history of Arizona and Native Americans back to prehistoric times.

Bird Haven

Visit some of our delightful canyons favored by the more than 450 bird species that exist in and migrate through Southern Arizona.


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