Tourism is a major industry in Arizona. In Tucson, Pima County, and Southern Arizona tourism is crucial to economic prosperity. Tourism creates jobs for residents, generates revenue for businesses and governments, and contributes to the quality of life. Tourism pays in many ways. Here is how:
Quality of Life
Tourism is a driving force in establishing quality-of-life amenities that are necessary to make Tucson, Pima County, and Southern Arizona an attractive place to live, work, play, and visit. Tourism brings opportunities to upgrade facilities and improve services; sustain attractions, entertainment, and recreation; preserve local heritage and culture; and conserve natural beauty.
Impact of Marketing
Visit Tucson implements destination marketing promotions that stimulate interest among potential visitors, which translates into more trips here. More visitors lead to more travel spending in our region, and more travel spending supports new jobs and generates additional tax revenue, which more than pays for the initial investment.
Power of U.S. Travel
Overnight visitation to Arizona up 2.9% in 2011 to 37.6 million. Download PDF
Tourists pay wages of 21,000 Tucsonans, $154 million in taxes
Tourism Matters, Now
U.S. Travel Association Hails National Strategy to Boost Travel and Tourism
Travel Hiring is on the Rise
Tourism leads Arizona job growth with 7,700 new jobs for March 2012
Cue the music. Brand USA is the new tourism body responsible for promoting the US internationally