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Official Travel Guide
Visit Tucson

Tourism Pays

Tourism is a major industry in Arizona. In Tucson, Pima County, and Southern Arizona tourism is crucial to economic prosperity. Tourism creates jobs for residents, generates revenue for businesses and governments, and contributes to the quality of life. Tourism pays in many ways. Here is how:

 

How Tourism Benefits Tucson & Pima County




23,410 JOBS

DIRECT EMPLOYMENT




$185.1 MILLION

DIRECT TAX REVENUE




$2.2 BILLION

DIRECT TRAVEL SPENDING
DOMESTIC & INTERNATIONAL




$976 MILLION

DIRECT TRAVEL SPENDING
MEXICO VISITORS




How Tourism Powers Tucson and Pima County

How Tourism Powers Southern Arizona

How Tourism Powers Arizona




Quality of Life

Tourism is a driving force in establishing quality-of-life amenities that are necessary to make Tucson, Pima County, and Southern Arizona an attractive place to live, work, play, and visit. Tourism brings opportunities to upgrade facilities and improve services; sustain attractions, entertainment, and recreation; preserve local heritage and culture; and conserve natural beauty.

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Impact of Marketing

Visit Tucson implements destination marketing promotions that stimulate interest among potential visitors, which translates into more trips here. More visitors lead to more travel spending in our region, and more travel spending supports new jobs and generates additional tax revenue, which more than pays for the initial investment.

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Power of U.S. Travel

The United States Travel Association (USTA) is on a mission to increase travel to and within the United States. Study after study has demonstrated the economic benefits of travel promotion.

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Contact

Mary Rittmann
Director of Public & Community Relations
800-638-8350 ext. 127

Dan Gibson
Director of Communications
800-638-8350 ext. 133 

 
     

 

     
 

Industry Updates


How boosting Arizona as a tourism mecca will reap untold benefits, Read More.

Overnight visitation to Arizona up 4.1% in 2014 to 40.7 million. Download PDF

Tourists pay wages of 23,410 Tucsonans, $185 million in taxes
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Tourism Matters, Now
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U.S. Travel Employment Reaches New Record High in July
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Arizona tourism enjoying nice rebound, report says
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Gem show contributes $120m
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