Tucson Spotlight

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Tourism Pays

Tourism is a major industry in Arizona. In Tucson, Pima County, and Southern Arizona tourism is crucial to economic prosperity. Tourism creates jobs for residents, generates revenue for businesses and governments, and contributes to the quality of life. Tourism pays in many ways. Here is how:


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How Tourism Powers Tucson and Pima County

How Tourism Powers Southern Arizona

How Tourism Powers Arizona

Quality of Life

Tourism is a driving force in establishing quality-of-life amenities that are necessary to make Tucson, Pima County, and Southern Arizona an attractive place to live, work, play, and visit. Tourism brings opportunities to upgrade facilities and improve services; sustain attractions, entertainment, and recreation; preserve local heritage and culture; and conserve natural beauty.

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Impact of Marketing

The MTCVB implements destination marketing promotions that stimulate interest among potential visitors, which translates into more trips here. More visitors lead to more travel spending in our region, and more travel spending supports new jobs and generates additional tax revenue, which more than pays for the initial investment.

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Power of U.S. Travel

The United States Travel Association (USTA) is on a mission to increase travel to and within the United States. Study after study has demonstrated the economic benefits of travel promotion.

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Industry Updates

The Visit Tucson Stakeholder Survey is now available for download. (PDF)

Travel Industry Offers Education and Has Job Openings - The New York Times article, March 2013. 

Overnight visitation to Arizona up 1.4% in 2012 to 38.9 million. Download PDF >>

Tourists pay wages of 21,000 Tucsonans, $154 million in taxes.  Read More >>

Tourism Matters, Now.  Download PDF >>

U.S. Travel Association Hails National Strategy to Boost Travel and Tourism.  Read More >>

Brand USA Fact Sheet

Travel Hiring is on the Rise. 

Obama eases visa rules to boost U.S. tourism.  Read More >>

Tourism leads Arizona job growth with 7,700 new jobs for March 2012.  Read More >>

Cue the music. Brand USA is the new tourism body responsible for promoting the US internationally.  Read More >>




Jessica Stephens

Director of Public Relations
1-800-638-8350 ext. 143