free yourself in tucson
Tucson inspires a sense of freedom among all who visit. Freedom of thought and expression. Freedom to discover and explore. And the freedom to be yourself.
YouTube Explore Tucson
Tucson is calling you...
Calling all travelers, the free thinker and the free at heart. Discover a place where you can explore without boundaries.
Our natural landscape draws visitors outdoors where there is plenty of room to roam.
A bit off the beaten path, Tucson’s unique attractions and accommodations beckon you to discover and explore and our arts and culture scene makes Tucson a place that’s authentic and comfortable.
Savor the unapologetic passion for food that inspires Tucson’s cuisine, or comes as you are and experience our vibrant nightlife.
An oasis from the unoriginal and pretentious, Tucson is a place that you want to be. Let Tucson inspire the free spirit in you.
Tucson had opened my eyes to the world and given me... a taste for the sensory extravagance of red hot chiles and five-alarm sunsets.
Congress Street backlit by one of Tucson's legendary sunsets
Horseback riding in the foothills of the Rincons
Tucson's Famous Sonoran Hot Dog
An western-themed group event at Old Tucson
Early morning tee-time in Oro Valley
Entranceway to DeGrazia Gallery in the Sun
Taking a break from a bike ride to admire the view from Sentinel Peak
The Zona Zoo student section goes wild for the Cats at a UofA football game
Sunset at Mission San Xavier del Bac
Featured Get to Know Tucson
Desert Provisions
In December 2015, Tucson snagged the United States’ first UNESCO City of Gastronomy title, joining cities in Brazil, China, Colombia, Japan, Lebanon, and Sweden. Baja... Read More
Tucson Tourism Master Plan
Metro Tucson Tourism Master Plan Visit Tucson is leading a project to help identify ways to protect, improve, and enhance the region’s long-term quality of... Read More
Around Tucson
Featured District
Downtown
Tucson's downtown has been the city's hub of activity for well over a century, but in the past several years it has seen a rebirth. New shops, bars, breweries and some of Tucson's hottest restaurants are proud to call Downtown home.
Comprised of six distinct districts, all connected by the Sun Link Streetcar, Tucson's bustling "centro" is the nexus of our deep-rooted history and vibrant future.