Annual Report & Marketing Plan
Visit Tucson's mission is to drive economic development by connecting visitors with their ideal travel & meetings experiences in metro Tucson.
View our overview of the current state of tourism in Arizona, in Southern Arizona, and in Tucson, and read about our plans for the 2021-22 fiscal year and beyond in the Visit Tucson Annual Report & Marketing Plan, published in September 2021. View online or download the PDF here.