Events Festivals & Annual Events Cologuard Classic PGA Tour Championship Tucson Festival Of Books 4th Ave Street Fair Tucson Folk Festival Tucson International Mariachi Conference Agave Heritage Festival Tucson Meet Yourself All Souls Procession El Tour De Tucson Tucson Marathon Arizona Bowl Tucson Gem, Mineral & Fossil Showcase Tucson Jazz Festival Tucson Rodeo Parade Film Festivals Concerts & Live Music Events This Weekend World Festival & Event City Submit Your Event Things To Do Attractions National Parks & Forest Areas Parks & Gardens Museums Space, Science & Technology Gems & Minerals Mining Astronomy Accessible Attractions Outdoors Mountains Mount Lemmon Rincon Mountains Santa Catalina Mountains Santa Rita Mountains Tortolita Mountains Tucson Mountains Hiking Biking Mountain Biking Road Biking The Loop Biking Day Trips Lakes & Rivers Rock Climbing Horseback Riding Caves Wildflowers Wildlife Viewing Bird Watching Sonoran Desert Arts & Entertainment Film History Galleries & Studios Performing Arts History & Culture Missions & Churches Meet The Missions Military History Western Culture Shopping Western Clothing Boutiques & Local Shops Beauty & Skincare Books & Music Clothing Farmers' Markets Fine Art & Collectibles Home & Garden Jewelry, Gems & Minerals Malls, Plazas & Shopping Centers Southwestern & Native American Specialty Foods & Beverages Sporting Goods Toys Health & Wellness Golf Municipal Golf Courses Private Public & Daily Fee Resorts Golf Course Comparison Things To Do With Kids LGBTQ+ LGBTQ Organizations & Publications Tours Places To Stay Resorts & Spas Hotels & Motels Guest Ranches Bed & Breakfasts Destination Spas Vacation Rentals RV Parks & Campgrounds Restaurants & Nightlife Restaurants City Of Gastronomy Mexican Food Local Ingredients Eating Around The World Nightlife Bars Live Music Casinos & Gaming Breweries Wineries Vineyards Distilleries Food & Drink Tours Plan Your Visit About Tucson History Weather Geography Summer In Tucson Green Tucson Chambers Of Commerce Transportation Tucson International Airport Getting To Tucson Parking In Downtown Tucson Maps & Guides Trip Ideas & Itineraries Family Adventure Go Off The Beaten Path Tucson After Dark Into The Wild Tucson Visitor Center Deals And Coupons Golf Offers Southern Arizona Southern Arizona Day Trips Tucson Districts Downtown University Of Arizona The Art Of The Tailgate Bear Down, Sports Fans! UA For Families Hotels Presidio District Fourth Avenue District Congress Street District Convention Center District Main Gate District Mercado District Central Tucson Catalina Foothills Westside Eastside Southside Pima County Oro Valley Restaurants Arts Outdoors Parks & Rec Hiking Trails Pinal County Cochise County Graham County Green Valley - Sahuarita Santa Cruz County Santa Cruz Valley National Heritage Area Central Arizona Accessibility Newcomers & Relocation Local Services Blog Covid-19 Updates Enewsletter Signup

Meetings Choose Tucson Testimonials & Awards Special Offers Tucson On Us Tucson On Us Terms & Conditions You Fly, We Buy Venues Tucson Convention Center Hotels With Meeting Space Offsite Venues Restaurants With Meeting Space Planning Resources & Services Convention Services Contact Us What We Offer Planner Toolkit Collateral & Meeting Promotional Tools Order a Visit Tucson Official Travel Guide Getting Around & Maps Deals Additional Resources Group Team Building Group Charitable Opportunities Off Site Venues for Group Events Group Transportation Covid-19 Updates Group Dining Places To Stay Media Library Meet The Staff Suppliers & Services Request Info Travel Professionals Booking Incentives Tour Ideas Group Themes & Incentive Ideas STEM Sight and Sounds Hub and Spoke Media Library Maps & Guides Contact Us Sports Facilities Calendar Of Events What's New In Sports Volunteers Endurance Training Winter Training Cycling Running Swimming Group Dining Places To Stay Contact Us Partnership Join Visit Tucson Training & Events Tourism Ambassador Partner Listings Advertising Opportunities Partner Portal Login Media What's New Story Ideas Tucson: UNESCO City of Gastronomy Tucson Events Biking Dark Skies Wellness The Arts Outdoor Adventure Press Releases PR News Sign Up Media Library Contact Us Film Vamos a Tucson

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Events Festivals & Annual Events Cologuard Classic PGA Tour Championship Tucson Festival Of Books 4th Ave Street Fair Tucson Folk Festival Tucson International Mariachi Conference Agave Heritage Festival Tucson Meet Yourself All Souls Procession El Tour De Tucson Tucson Marathon Arizona Bowl Tucson Gem, Mineral & Fossil Showcase Tucson Jazz Festival Tucson Rodeo Parade Film Festivals Concerts & Live Music Events This Weekend World Festival & Event City Submit Your Event Things To Do Attractions National Parks & Forest Areas Parks & Gardens Museums Space, Science & Technology Gems & Minerals Mining Astronomy Accessible Attractions Outdoors Mountains Mount Lemmon Rincon Mountains Santa Catalina Mountains Santa Rita Mountains Tortolita Mountains Tucson Mountains Hiking Biking Mountain Biking Road Biking The Loop Biking Day Trips Lakes & Rivers Rock Climbing Horseback Riding Caves Wildflowers Wildlife Viewing Bird Watching Sonoran Desert Arts & Entertainment Film History Galleries & Studios Performing Arts History & Culture Missions & Churches Meet The Missions Military History Western Culture Shopping Western Clothing Boutiques & Local Shops Beauty & Skincare Books & Music Clothing Farmers' Markets Fine Art & Collectibles Home & Garden Jewelry, Gems & Minerals Malls, Plazas & Shopping Centers Southwestern & Native American Specialty Foods & Beverages Sporting Goods Toys Health & Wellness Golf Municipal Golf Courses Private Public & Daily Fee Resorts Golf Course Comparison Things To Do With Kids LGBTQ+ LGBTQ Organizations & Publications Tours Places To Stay Resorts & Spas Hotels & Motels Guest Ranches Bed & Breakfasts Destination Spas Vacation Rentals RV Parks & Campgrounds Restaurants & Nightlife Restaurants City Of Gastronomy Mexican Food Local Ingredients Eating Around The World Nightlife Bars Live Music Casinos & Gaming Breweries Wineries Vineyards Distilleries Food & Drink Tours Plan Your Visit About Tucson History Weather Geography Summer In Tucson Green Tucson Chambers Of Commerce Transportation Tucson International Airport Getting To Tucson Parking In Downtown Tucson Maps & Guides Trip Ideas & Itineraries Family Adventure Go Off The Beaten Path Tucson After Dark Into The Wild Tucson Visitor Center Deals And Coupons Golf Offers Southern Arizona Southern Arizona Day Trips Tucson Districts Downtown University Of Arizona The Art Of The Tailgate Bear Down, Sports Fans! UA For Families Hotels Presidio District Fourth Avenue District Congress Street District Convention Center District Main Gate District Mercado District Central Tucson Catalina Foothills Westside Eastside Southside Pima County Oro Valley Restaurants Arts Outdoors Parks & Rec Hiking Trails Pinal County Cochise County Graham County Green Valley - Sahuarita Santa Cruz County Santa Cruz Valley National Heritage Area Central Arizona Accessibility Newcomers & Relocation Local Services Blog Covid-19 Updates Enewsletter Signup

Meetings Choose Tucson Testimonials & Awards Special Offers Tucson On Us Tucson On Us Terms & Conditions You Fly, We Buy Venues Tucson Convention Center Hotels With Meeting Space Offsite Venues Restaurants With Meeting Space Planning Resources & Services Convention Services Contact Us What We Offer Planner Toolkit Collateral & Meeting Promotional Tools Order a Visit Tucson Official Travel Guide Getting Around & Maps Deals Additional Resources Group Team Building Group Charitable Opportunities Off Site Venues for Group Events Group Transportation Covid-19 Updates Group Dining Places To Stay Media Library Meet The Staff Suppliers & Services Request Info Travel Professionals Booking Incentives Tour Ideas Group Themes & Incentive Ideas STEM Sight and Sounds Hub and Spoke Media Library Maps & Guides Contact Us Sports Facilities Calendar Of Events What's New In Sports Volunteers Endurance Training Winter Training Cycling Running Swimming Group Dining Places To Stay Contact Us Partnership Join Visit Tucson Training & Events Tourism Ambassador Partner Listings Advertising Opportunities Partner Portal Login Media What's New Story Ideas Tucson: UNESCO City of Gastronomy Tucson Events Biking Dark Skies Wellness The Arts Outdoor Adventure Press Releases PR News Sign Up Media Library Contact Us Film Vamos a Tucson

Annual Report & Marketing Plan

Visit Tucson's mission is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert. Welcoming the world to Tucson to strengthen our vibrant community.

Visit Tucson-Annual Report Marketing Pan Cover-2022-23 View our overview of the current state of tourism in Arizona, in Southern Arizona, and in Tucson and read about our department highlights from the 2021-22 fiscal year and plans for the 2022-23 fiscal year and beyond in the Visit Tucson Annual Report & Marketing Plan. View online or download the PDF here.

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Board of Directors

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Our Team

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Partner Business Listings

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Research & Data

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Open Requests For Proposals

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Government Partners