Annual Report & Marketing Plan

Visit Tucson's mission is to drive economic development by connecting visitors with their ideal travel & meetings experiences in metro Tucson.


cover visit tucson annual report 2021 and marketing plan 2021-22View our overview of the current state of tourism in Arizona, in Southern Arizona, and in Tucson, and read about our plans for the 2021-22 fiscal year and beyond in the Visit Tucson Annual Report & Marketing Plan, published in September 2021. View online or download the PDF here.