Working to Promote Tucson and Southern Arizona
Welcoming the world, while making Tucson a better place to visit, live, work and play.
To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson.
Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region. We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with nearly 500 local business members.
Overnight travel generated from these activities creates direct spending and tax revenue for our community. Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services. Because of visitor spending in 2018, every Pima County household had its tax burden reduced by $510. Nearly 25,000 of our neighbors and their families are supported by jobs in the tourism industry in Pima County.
Our work goes far beyond attracting visitors to metro Tucson and we place high value on community engagement and collaborating with organizations outside of the hospitality industry, including those focused on regional economic development and quality of life issues.
We believe a great place to live is a great place to visit and we partner with organizations and support initiatives that further that notion. Part of that support includes the creation of a 10-Year Metro Tucson Tourism Master Plan to help identify ways to protect, improve, and enhance the region’s long-term quality of life and economic prosperity. The Tourism Master Plan also provides a regional map for growing the number of overnight visitors, length of stays and tourism expenditures. Visit Tucson strives to be a strong community partner and we are constantly working to make metro Tucson and Southern Arizona a great place to live and visit.
For more information about Visit Tucson’s impact on the community, please see our Annual Report & Marketing Plan.
Administration Office (by appointment only):
115 N. Church Avenue, Suite 200, Tucson, AZ 85701
Front Desk Phone: 520-624-1817
Toll-Free Phone: 1-800-638-8350
Southern Arizona Heritage & Visitors Center:
115 N. Church Ave, Tucson, AZ 85701
*The visitor center has moved (effective January 18, 2020) to the first floor of the Historic Pima County Courthouse. For updated hours, address, and directions, please call 1-800-638-8350 or visit visitsouthernarizona.com.
Need to talk to someone? Visit our Contact Us page to find the appropriate member of our staff or fill out and submit the Contact Form for further assistance.
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