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About Us

Supporting the People in our Community 

Vision:   

Welcoming the world, while making Tucson a better place to visit, live, work and play. 

Mission:  

To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson. 

About Us: 

Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region.  We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with more than 500 business members throughout the community.       

Overnight travel generated from these activities creates direct spending and tax revenue for our community.  Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services. Because of visitor spending in 2019, every Pima County family had its tax burden reduced by $530.  Nearly 25,000 of our neighbors and their families are supported by work in the tourism industry in Pima County.   

Inclusion, Diversity, Equity, Accessibility: 

Metro Tucson is a culturally diverse community, blending Native American, Spanish, Mexican and Anglo cultures. We are a kind and welcoming community to live, work, and visit. It is this diversity and kindness that attracts people from across the globe.

As indicated in our vision statement to welcome the world, Visit Tucson welcomes people of all races and ethnicities, religious beliefs, and physical abilities. We commit to being more inclusive in our representation of the diversity of our community, while also being more inclusive and welcoming to visitors from all walks of life.  

We acknowledge this culturally rich landscape is the ancestral homeland of Indigenous Peoples including the Hohokam, Tohono O’odham, Pascua Yaqui (Yoeme), and more who may call this place home. Visit Tucson respects the Indigenous communities who have stewarded this land throughout generations, and we recognize and acknowledge the people, culture, and traditions that make up the fabric of our community. 

Visit Tucson condemns all forms of racism and commits to being inclusive in all aspects of our marketing and promotion programs to authentically represent our racially diverse community.  

Tucson and Southern Arizona is a welcoming destination for visitors of all abilities. Through community partnerships, Visit Tucson aims to enhance promotion of the variety of accessible attractions, museums, venues, and outdoor experiences to discover.  

We are proud of Tucson’s 100% score on the Human Rights Campaign's Municipal Equality Index (MEI) and commit to working with local government to maintain that score. The MEI examines how inclusive municipal laws, policies, and services are of LGBTQ+ people who live and work there.  

Fostering inclusion, diversity, and equity among our staff, board of directors, and sales and marketing programs is a priority. We proactively seek opportunities through trainings and community partnerships to instill a stronger sense of inclusion and equity among our staff.  

Careers

Visit Tucson is an Equal Opportunity Employer and does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age. We seek diverse applicants to join our staff.    

Fostering inclusion, diversity, and equity among our staff, board of directors, and sales and marketing programs is a priority. We proactively seek opportunities through trainings and community partnerships to instill a stronger sense of inclusion and equity among our staff.  

It is the policy of Visit Tucson to provide reasonable accommodations to qualified individuals with a disability who are applicants for employment or employees to perform the essential functions of the job.  

 

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