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Tucson Tourism Matters!

See how tourism supports our state and local economies.

Tourism Matters to Metro Tucson!

The travel industry is the leading export-oriented industry in Arizona. Spending by visitors generates sales in lodging, food services, recreation, transportation and retail businesses -- the “travel industry.” These sales support jobs for Arizona residents and contribute tax revenue to local and state governments. In the metro Tucson region – City of Tucson, Pima County and throughout southern Arizona – travel provides local jobs and generates tax revenue for city, county and state governments.

Visit Tucson works to attract overnight travel that generates direct spending and tax revenue for our community. Those who benefit directly from tourism dollars range from servers at restaurants and staff at attractions to taxi drivers, shop clerks and even local artists and musicians. Taxes paid by travelers who vacation here offset our state and local taxes and help pay for public safety initiatives, new infrastructure and community services.

Consistent funding for tourism promotion from local and state governments helps to ensure that our economy stays strong and our local community is able to thrive. Here's how Visit Tucson boosted jobs and the regional economy in metro Tucson in 2018:

Because of visitor spending in 2018, every Pima County household had its tax burden reduced by $510.

Annual Report & Marketing …

Annual Report & Marketing Plan View our overview of the current state of tourism in Arizona, in Southern Arizona and in Tucson, and read about... Read More

Pima County

Pima County Seat Tucson, the governmental center of Pima County, invites a sense of freedom among all who visit. So don’t expect a ‘seated’ approach... Read More

Tucson Tourism Master Plan

10-Year Metro Tucson Tourism Master Plan Download the 10-Year Metro Tucson Tourism Master Plan In August 2018, Visit Tucson engaged Resonance Consultancy, a leader in... Read More

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