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Tucson Tourism Matters!

See how tourism supports our state and local economies.

Tourism Matters to Metro Tucson!

Visit Tucson generates $24 for the metro Tucson region for every $1 invested in the organization.

The travel industry is the leading export-oriented industry in Arizona. Spending by visitors generates sales in lodging, food services, recreation, transportation, and retail businesses. These sales support jobs for Arizona residents and contribute tax revenue to local and state governments.

In the metro Tucson region – City of Tucson, Pima County and throughout southern Arizona – travel provides local jobs and generates tax revenue for city, county and state governments.

Visit Tucson works to attract overnight travel that generates direct spending and tax revenue for our community. Those who benefit directly from tourism dollars range from servers at restaurants and staff at attractions to taxi drivers, shop clerks and even local artists and musicians.

Taxes paid by travelers who vacation here offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services.

Consistent funding for tourism promotion from local and state governments helps to ensure that our economy stays strong and our local community is able to thrive. 

For more information:

Visit Tucson Annual Report & Marketing Plan

Brand USA Research & Analytics  |  AOT Economic Impact of Travel in Arizona  |  Arizona Lodging & Tourism Association

Annual Report & Marketing …

Annual Report & Marketing Plan... Read More

Pima County

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Tucson Tourism Master Plan

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