Logo and Trademark Guidelines

Metropolitan Tucson Convention & Visitors Bureau, dba Visit Tucson, owns the trademarks used to promote and elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert. These include VISIT TUCSON, VAMOS A TUCSON, and the logo marks shown on this page. As a trademark owner, Visit Tucson is legally obligated to prevent confusingly similar uses by third parties. The guidelines below explain which logo to use, how to request one, and the terms that apply to every use.

Which logo should you use?

Visit Tucson Official Member logo. The Visit Tucson Official Member logo should be used to identify Visit Tucson member businesses on websites, on social media, or on member window clings sent out by Visit Tucson. Visit Tucson members can download the Official Member logo by logging into the Visit Tucson Member Toolbox. To find out more about Visit Tucson membership, click here.

Visit Tucson and department logos. The Visit Tucson and department logos, including the Vamos a Tucson, Tucson Sports, and Film Tucson logos are used by Visit Tucson in corporate communications and may be used to identify Visit Tucson, or the relevant Visit Tucson department, as a sponsor of your organization or event. To review our brand guidelines and download the Visit Tucson logo or department logos, click here. 

The Tucson logo. The Tucson logo is used by Visit Tucson in our consumer-facing marketing materials and is available by request to businesses and community members who want to show their Tucson pride. It is not available for public download. If you are interested in using the Tucson logo for your business, event, or creative application, please review the terms below and submit a request via the form link provided at the bottom of this page.

Terms that apply to all Visit Tucson marks

Written approval is generally not required for non-commercial use of the Visit Tucson and department logos on websites, at promotional events, and in publications, provided the terms below are met. Use of the Tucson logo requires a request and approval in every case.

• Use the logo as provided. Do not alter, redraw, recolor, or translate any Visit Tucson mark, and do not use a mark as a possessive.
• Follow the logo usage guidelines in our brand guide, including clear space, minimum size, and approved color versions.
• Do not imply sponsorship, endorsement, or affiliation that does not exist. If Visit Tucson or a Visit Tucson department is a sponsor of your event or organization, you may identify that relationship. Otherwise, state clearly that your website, publication, or event is not affiliated with or endorsed by Visit Tucson.
• Do not use Visit Tucson marks in domain names or social media handles.
• Do not combine your organization's name with a Visit Tucson mark in a way that implies an organizational link, and do not create or use confusingly similar marks.
• Do not use Visit Tucson marks in a way that disparages Visit Tucson, the City of Tucson, or Pima County.
• Do not imply that Visit Tucson is responsible for the performance of third-party products or services.
• Include an attribution statement where practical, for example: VISIT TUCSON and VAMOS A TUCSON are registered trademarks of the Metropolitan Tucson Convention & Visitors Bureau.
• Written approval is required for any commercial use, including merchandise such as apparel, and for any use that falls outside these terms.

Visit Tucson may request an example of how a mark is being used. Visit Tucson retains and reserves all rights to its trademarks, including the right to update these terms. Any use that does not comply with these terms must be modified or discontinued within two days of notice.

Requesting the Tucson logo

The Tucson logo is a registered trademark, and we review each request individually rather than making the logo available for open download. Approval is at Visit Tucson's discretion. This lets us keep the mark consistent wherever it appears and protect what it represents for the community. Visit Tucson may deny any request and may revoke approval if a use does not follow these guidelines or detracts from the mark.

When you submit a request, tell us who you are, how you plan to use the logo, and where it will appear. Including a mockup or example helps us review your request faster. Approved requests receive logo files that include the registered trademark symbol, and those files must be used as provided.

Click Here to request use of the Tucson logo.