2026 Annual Meeting: Worth The Trip, Worth The Story

Hosted by Pati Jinich

Wednesday, October 14, 2026 | 3:00 to 6:30 PM | JW Marriott Tucson Starr Pass

The best coverage doesn't happen by accident.

When a producer, a writer, or a creator decides a place is worth featuring, that decision gets made long before the cameras arrive. It comes down to what they find when they get there, what they're given access to, and whether there's something underneath the surface worth showing an audience.

Pati Jinich has made that call hundreds of times. Four of them brought her to Tucson.

Who should be in the room

Restaurant owners and operators. Hotel and resort teams. Attractions, tour operators, makers, and anyone whose business depends on visitors finding them and remembering them afterward. If you've ever wondered what a media team is actually looking for, this session is built for you.

You'll leave with a clearer sense of what makes your own story worth telling, and practical ways to put it in front of the people who want to hear it.

Jen Chase holding a taco with a lush desert background

About Pati Jinich

Pati Jinich is the 6x James Beard Award-winning and Emmy-nominated host and executive producer of La Frontera, her PBS Primetime docuseries that reveals untold stories from the US-Mexico border; Pati's Mexican Table, now in its 15th season, which has brought Mexican flavors into American homes and was recently ranked the #1 cooking show by both Parade and The Daily Meal; and Pati Jinich Explores Panamericana, now in its second season, where she expands her mission to the entirety of the Americas, from Alaska to Argentina, with Season 2 traveling across the lower 48 states in celebration of America's 250th birthday. A former political analyst, Pati has made it her life's work to build greater understanding between her two home countries: Mexico where she was born and the United States where she currently resides and raised her family.

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