Become a Certified Tourism Ambassador™ (CTA) 

Visit Tucson's CTA certification courses are still taking place! 


Now's a great time to become a Certified Tourism Ambassador™ (CTA) through our online course. Be prepared to assist in the economic recovery of our area from the effects of the pandemic and help the Tucson and Southern Arizona tourism and hospitality industry thrive as a certified CTA. See class dates and register below or email here for more information.

What’s a CTA?

A Certified Tourism Ambassador™ (CTA) is a person who wants to be informed and knowledgeable about all that Tucson and Southern Arizona have to offer. They're interested in learning about local attractions, experiences, culinary offerings, history, and culture, and they want to take that knowledge and strive to make every visitor encounter a positive one.

They Know Stuff!

CTAs have completed required reading, taken a four-hour classroom course, and passed an exam to gain their accreditation. Want more specifics?  Read the program requirements below. 

They Are Lifelong Learners

They have made, and continue to make, an effort to learn about events, activities, and attractions in and around the Tucson area. CTAs visit sites of interest and attend events that celebrate the people, places, and things that make our region so unique and worth visiting.

They Share Their Knowledge

CTAs strive to educate not just themselves but everyone about the great things there is to see and do in Tucson and Southern Arizona.

Why is the Visitor’s Experience so Important?

The Tucson area hospitality industry brought in $2.6 billion to Pima County in 2019. Creating a positive visitor experience and hospitable environment is important because many of Tucsonan’s livelihoods rely on tourism. Visitor expenditures help keep taxes down and provide Tucson and Pima County with the funds to make Tucson a better place to live and a better place to visit. As our community focuses on recovering from the economic impacts of the pandemic, Tucson CTAs will play a vital role in returning our area to the welcoming destination it's been in the past, as well as being advocates for our tourism industry.

The Tucson Tourism Ambassador (TTA) program is designed to create an inspired, informed, and resourced community to enhance the Tucson visitor experience and keep them coming back!

What’s in it for you? 

Becoming a Certified Tourism Ambassador™ is a meaningful credential and impressive addition to your résumé. 

The CTA program will:

  • Expand your industry social network - provides you excellent opportunities to network with and learn from your peers across the area and across the country.
  • Help you stay informed with regular updates and continuing education.
  • Offer "Freebies & Discounts" to CTAs that give you free or discounted prices to experience attractions and gain first-hand knowledge of the things visitors ask about.

The Tucson Tourism Ambassadors Program provides you with a national certification, not just training. By completing the program, you’ll receive a credential and accompanying initials that can be used to denote your commitment to hospitality as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA).

Becoming a Tucson Tourism Ambassador helps you learn valuable knowledge about all Tucson and Southern Arizona has to offer, tips to help you exceed customer expectations, and the necessary skills to advance your career.

The CTA certification course costs $45 and requires the successful completion of a core curriculum.

Get with the Program!

To earn the CTA designation a student must:

  • Complete required reading
  • Complete learning assignments
  • Attend half-day classroom session
  • Complete open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation, along with a certificate of completion and lapel pin.

A $25 annual renewal process that includes continuing education and staying abreast of local attractions and information, is also necessary to maintain your certification.

By becoming a Certified Tourism Ambassador™ you’ll have the tools and knowledge necessary to create a more memorable and positive visitor experience and you’ll reap the benefits. Being a CTA is a great achievement and an official designation to add to your resume.

Upcoming Classes:

Thursday, December 16, 2021registration deadline is Thursday, December 2 - This class will be conducted virtually from 8:30 a.m. to 12:00 p.m.

Thursday, January 20, 2022 - registration deadline is Thursday, January 6 - We are hoping to conduct this class in-person. We will decide whether it's going to be held online or in-person based on our community health situation two weeks prior to class.

Wednesday, February 16, 2022 - registration deadline is Wednesday, February 2 - We are hoping to conduct this class in-person. We will decide whether it's going to be held online or in-person based on our community health situation two weeks prior to class.

Tuesday, March 29, 2022 - registration deadline is Tuesday, March 15 - We are hoping to conduct this class in-person. We will decide whether it's going to be held online or in-person based on our community health situation two weeks prior to class.

Need to Reschedule?

You can reschedule your registration to a later class date up to two weeks prior to your registered class. Rescheduling is subject to availability.

If you need to reschedule your class within the 2-week deadline, your registration will be canceled. You forfeit your $45 registration fee, and you’ll need to re-register for a future class.

You can reschedule your class date a maximum of two times. If you need rescheduling after that, you forfeit your $45 registration fee and will need to re-register for a future class.

To reschedule, please contact us.

Private Classes

If you have 15-30 team members you would like to train in a private, on-site location, we would be delighted to teach a class just for you ($49/person for a 4-hour certification class, location, and refreshments provided by the purchaser.) For information on private CTA certification classes for your team, please email for more information.

Provide a Freebie or Discount

Interested in sharing a special offer or discount with your fellow CTAs? Inviting CTAs and their families to your attraction, event, restaurant, or venue is a great way to promote your business, and also helps CTAs explore the amazing Tucson community and all it has to offer. It’s a win/win!  For more information, click here.  

Ready to Renew?

Don't let your CTA certification lapse! Save money and renew by October 31st for $25. Renew by December 31st for $35. Make sure to renew your CTA credentials every year to remain active and keep all your CTA benefits.  Renewal takes less than 10 minutes and you only need 50 points to renew. Points are easy to earn and you’ve probably already racked up more than you know. You can earn points by visiting attractions, attending events, or reading newsletters, just to name a few. It’s a simple process and it helps keep you current with what’s happening in Tucson.

There are five categories in which to record points:

  1. Visiting attractions — 10 points
  2. Reading a book, an article, or a report — 5 points
  3. Attending CTA networking and Visit Tucson events— 5 points
  4. Volunteering in the tourism or hospitality sectors — 5 points
  5. Attending tourism or hospitality focused educational programs/seminars — 5 points